I’d like to introduce you to a WordPress expert who I’ve come to respect very highly.
WordPress plugin author, blogger, and SEO authority Joost de Valk, better known by his nom de blog, “Yoast,” gives away dozens of tips for optimizing WordPress sites in the above video, taken at a 2011 conference in London.
With a no-nonsense style, de Valk offers opinions on plugin best practices, suggests several plugins worth using, and gives coding suggestions that could improve your site. He left me with 2 major takeaways: Get your site speedy or get left in the dust, and give your visitors value or get eaten by the Google Panda. Joost de Valk’s blog is here.